A market research analyst is someone who gathers market intelligence and presents it in a way that customers or colleagues can understand. They help companies figure out what to sell, who will buy their products and services, and how to promote them. They design surveys that are used to help discover potential customers' preferences. All the research done by market research analysts are sometimes put together in very large volume of report and complicated spreadsheets which capture insights into the market and future opportunities (examples are reports on sales trends and consumer demographics, preferences, needs, and buying habits). Not all customers have the time to read these reports. So it is the duty of the Analysts to explain the research in a way that works for the customer at conferences, in private briefings, through comment pieces, and articles.
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules. They usually work in marketing departments of corporations or other institutions and often report to marketing or marketing research managers.
General and Personal Skills Required
Cost of Training
Recommended Level of Education
Professional Skills / Tools Required
Economics, Statistics, Mathematics, Business Administration