Concert promoters (according to berklee.edu) organize and present live music events, taking care of everything from booking talent and securing venues to setting ticket prices and marketing the show. For concert promoters, every job begins with budgeting: determining the right amount of money to spend on a concert, tour, or festival in order to maximize returns. Concert promotion is at heart a numbers game, and since promoters assume all of the financial risk for the shows they put on, they have to be sure that the event will be profitable. Success hinges entirely on the promoter's music and market savvy, negotiating skills, and ability to recruit an audience. Most concert promoters start out producing or marketing events, concerts, and festivals at their college or within their local area. Some go on to become interns and assistants at concert-promotion companies, where they can advance within their departments, while others found their own independent companies or simply work as freelancers
They work with agents or in some cases, directly with the bands and with clubs and concert venues to arrange for a show to take place.
General and Personal Skills Required
Cost of Training
Recommended Level of Education
Professional Skills / Tools Required
business administration, finance, or accounting